​​​​​​​​Alan Randall Bonar - President

Previous President of premier Midwest Agency, Edelston Associates, managing all Midwest key accounts and calling on top 10 national retail accounts. Frequent Rep of the Year with Vendors, and Vendor of the Year with Retail Partners.

Steady On Sales serves as a smart, savvy, good natured extension of client organizations to drive trusted relationships, sound decisions and sustainable growth.

Contact Information

Mission Statement



Broad & Deep Experience

​​We are a family company with a 50-year legacy in the manufacturers' rep business and more than 25 years of service in B2B marketing, communications and business development.​​  Together with a solid network of alliance partners, we serve B2B organizations across sectors, and consumer products manufacturers in housewares, hardware and electronics.

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Alliance Partners

​​​​​​​​​​​​​Gina Bonar - CEO

Proven leader with top agency, F500 client-side and scrappy start-up  experience. Published writer, award-winning marketer and sales specialist with a strong line-card. a deep Midwest and broad global network, and a Kellogg MBA.